Broil King
Premium gas, charcoal and pellet barbecues engineered for performance and durability. A globally recognised name that gives retailers a complete, high-value barbecue range.
Explore Broil King
Wildflame Outdoors
Building premium outdoor brands in Australia
Wildflame Outdoors is a specialist wholesale distributor of premium outdoor cooking and living brands.
Wholesale distribution. Retail expertise. Brand growth.
Who we are
Outdoor specialists who know the Australian market
We know the outdoor cooking category from the shop floor up. Our team works directly with retailers, store staff and end customers, so we understand what it takes for a premium brand to succeed here.
That practical experience shapes how we launch, sell and support every brand we represent.
What we do
Our capabilities
Everything an outdoor brand needs to launch and grow in Australia, handled by one local team.
01
Brand development
Local positioning, pricing and range planning that sets each brand up for long-term growth.
02
Retail partnerships
Relationships with national and independent retailers that put the right products in the right stores.
03
Sales and marketing
A hands-on sales team in the field, backed by campaigns, content and point-of-sale support.
04
Staff training
Product training and demonstrations so retail teams can sell with confidence.
05
Warehousing and distribution
Local stock holding and dispatch for reliable supply to retailers across Australia.
06
Customer support
Responsive warranty, technical and spare parts support for retailers and their customers.
Our brands
Brands we build in Australia
Premium names with genuine retail appeal, backed by local stock, training and support.
The MeatStick
Wireless smart meat thermometers that take the guesswork out of outdoor cooking. A compact add-on that pairs naturally with every barbecue sale.
Explore The MeatStickFor brand partners
Launching your brand in Australia
We give international brands a ready-made local presence, with the relationships, infrastructure and market knowledge to launch well and keep growing.
- National retail relationships
- Local warehousing, logistics and stock management
- Sales, marketing and launch planning
- Retail training and after-sales support handled locally
For retailers
Supporting our stockists
We make premium outdoor brands easy to range, sell and support.
- Access to premium outdoor brands
- Dedicated account support
- Product training for your sales team
- Marketing and point-of-sale resources
- After-sales and warranty assistance
Product support
Need help with a product?
Our local team can help with warranty claims, technical advice and spare parts for every brand we distribute.
Call us on 1300 690 772